View your current lists at Mailchimp.
NEW LIST
Click on 'New List' to create a new list. Fill in all the required fields.
EDIT LIST
Click on 'Edit: xx'. Will show you stats about the list and allow you to edit basic information about the list.
VIEW MEMBERS
ADD MEMBERS FROM CFWEBSTORE
Example: In the past 6 months 200 people have purchased the second book in a three book series. The third book was just released. You want to send a coupon to those 200 people to come back to the website and buy the third book.