One of the most powerful and unique features in CFWebstore® is the ability to control access to areas and content on your store. In addition, you also have the ability to sell this access to your content via memberships. This allows you to do things like have sections of your store only viewable to certain users, offering member-only discounts and promotions or creating an online magazine that users can subscribe to. To restrict access to a certain area, you create an access key, which you can then assign to certain users, groups, or sell memberships to with a store product.